Changing paradigms in a pandemic world – 2 million viewers from 90 countries to attend global summit on World Health Day

WHO’s General Director Dr. Tedros Adhanom Ghebreyesus, Global Humanitarian Sri Sri Ravi Shankar, Heads of State, Health Ministers, Pfizer’s India CEO and UEFA’S CSR Director among the keynote speakers of this event that will welcome more than 100 speakers in dedicated keynote panels and in 23 in-depth workshop deliberations

Brussels – 31 March 2021 – On the occasion of World Health Day, the Brussels-based foundation World Forum for Ethics in Business invites for a thought-provoking discussion on the ethical implications and consequences of the pandemic, the actions required to improve individual health and wellbeing in these unprecedented times, and will seek for a roadmap and best practices to scale-up ethics and values in physical and mental health efforts around the world. Themed “Changing Paradigms in a Pandemic World: How to regain trust? Health, Happiness & Ethics”, the event will take place as a virtual live-event on 7 April 2021 from 1 pm CEST to 7 pm CEST.

Through dedicated keynote panel discussions and interactive workshops, this event will bring together leading stakeholders from politics, business, academics and civil societies to challenge the status quo and seek answers for citizen’s to better navigate through the pandemic and the time to come. The conference will also examine tools and best practices to support citizens’ mental health.

In the spotlight of the discussions will be central topics such as aggression and depression – Mental health in the spotlight and how to address it, the ethical and moral leadership crisis revealed by the Covid-19 pandemic, a holistic approach to health and wellbeing, the threat of vaccine nationalism, the role of media, and the impact on sports. The program will also feature a dedicated discussion by pharmaceutical companies.

Confirmed speakers include Dr. Tedros Adhanom Ghebreyesus, Director-General, World Health Organization; Sri Sri Ravi Shankar, Founder, World Forum for Ethics in Business & Founder, The Art of Living Foundation; the President of Suriname; the Prime Minister of Slovenia; the Deputy Prime Ministers from Belgium and Mauritius; Health Ministers from the UK, Oman, Surinam and Guyana; Surinam’s Minister of Defense; the former Prime Minister of Norway, Kjell Magne Bondevik; Dr. Roland Koch, President, Ludwig Erhard Foundation and Chairman-Supervisory Board, UBS; Pfizer Country Manager Dr. S. Sridhar from India; Michele Uva, Director of Football and Social Responsibility at UEFA; Environmental Expert and former UN Environment Head Erik Solheim and many more.  The full program is available here and on .

‘The Coronavirus pandemic has created a global crisis with far-reaching social, economical and health repercussions. Our resilience during these challenging times is tested not only by how we combat the spread of the virus but also how we make the best out of the circumstance. This requires our collective action. It is a huge crisis but it is also an opportunity for us to reflect on our lives and redefine our roles and responsibilities, says Sri Sri Ravi Shankar, founder of the World Forum for Ethics in Business (WFEB) ahead, of the conference.

Through social media this event will be watched by an estimated two million viewers through WFEB’s and their partners’ social media channels in more than 100 countries. Earlier virtual conferences organized by the World Forum for Ethics in Business had a viewership of 1.75 million viewers online across 100 countries.

Participation at the conference is free of charge. Prior registration is required on

A dedicated virtual media room will be available on 7 April at 2:30 pm CEST for media to address questions to selected keynote speakers. Please send your request for accreditation to press(at) with your valid press information. Media accreditation is exclusively reserved for media professionals.


About the Organizer
The conference is organized by the World Forum for Ethics in Business (WFEB), a registered public interest foundation based in Belgium. Through dedicated programs at the European Parliament and collaborations with institutions such as FIFA, United Nations Geneva, Max Planck Institute, FC Union Berlin, Anti-Doping Norway, DPMA, EPO and the Technical University Munich, as well as through global leadership interventions, WFEB has been advocating and acting towards ethics, sustainability, good governance and shared value globally for 18 years. The World Forum for Ethics in Business holds a special consultative status with the Economic and Social Council of the United Nations. WFEB was founded by Sri Sri Ravi Shankar and is governed by a global Board of Directors. Further information is available on


Press Contact:
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