For the second year in a row, the World Forum for Ethics in Business, Anti-Doping Norway and FairSport team up for a joint conference on current anti-doping issues in the sports world. The theme of the conference is “Athletes, Sports, Sponsors and Broadcasters –  A Cooperation for clean and ethical sport”

The conference is a continuation of the 1st Anti-Doping in Sports Conference held in 2018. During the 1st edition, a description of the current status of the International Anti-Doping work was presented.

The 2nd edition will be held at the Bristol Hotel in Oslo on 4 June 2019 from 10:30 am to 4 pm . The main topic will be to discuss how athletes, sports, sponsors and broadcasters can work more closely together to ensure more accountability for clean and ethical sport.
International sports is driven and somewhat processed by its spectators, transmitted through broadcasters and media coverage. The same coverage is the basis for sponsors and supporters buying products associated to their «heroes». This is the core of the business of Sports.

The key objectives will be to assess the current landscape and to discuss how these important sport stakeholders can use practical means to influence strict enforcement of clean and ethical sport to protect athletes’ rights and the long-term sustainability and growth of sport.

The conference proceedings will also see the conferment of the WFEB Ethics in Sports Award 2019, an award that recognizes an outstanding organization and / or individual that have been a leading role model in radiating and embodying ethical behaviour in life and in the sports arena.


Conference moderator: Rajita Kulkarni, President – World Forum for Ethics in Business


Kamzy Gunaratnam, Vice Mayor of Oslo  (5 min)
Thorhild Widvey, Chair – Antidoping Norge (5 min)
Vibecke Sørensen, 1st Vice-President, Norwegian Olympic Committee (5 min)
H.H. Sri Sri Ravi Shankar, Founder – World Forum for Ethics in Business (10 min)

The current landscape
Johann Olav Koss, Chair – FairSport

The media’s perspective
David Walsh, Author and award-winning journalist – Sunday Times

Round table – Athlete’s Perspective – the role of the athlete, sponsor, broadcaster and sport in clean and ethical sport
Moderator: Christoph Glaser, Managing Director – World Forum for Ethics in Business
Petria Thomas, Olympic Swimmer – Australia
Petr Koukal, Olympic Badminton Athlete – Czech Republic and member of WADA Athlete Committee


Commercial partners role in Athletes Rights and safeguarding the athletes
Lars Løddesøl, CFO at Storebrand (12mins)
Steinar Hoen, CEO at Bislett Games (12mins)

Crisis Management
Alexander Koch, former Deputy Head of Communication at FIFA; Spokesperson, World Vision Switzerland (15mins)

Navigating the dilemma between being a licensee of a sports broadcast and conveying editorial news materiel from the same event.
Egil Sundvor, Head of Sport Department at NRK (The Norwegian Broadcasting Company). (10mins)
– Media’s role in Athlete rights and safeguarding the athletes? Nick Butler, ARD (10mins)

Sports federations role in clean and ethical sport
Svein Arne Hansen, President European Athletics (10mins)
Sarah Lewis, Secretary General, FIS (10mins) “The role required from
international federation to safeguard the brand and interest in Olympic sport”. The story what FIS is doing after Seefeld?

Panel discussing with broadcasters, sport, commercial partners and athletes – What is needed to do to maintain ethics and fair sport.
Moderator: Clayton Cosgrove, New Zealand
Petria Thomas, Olympic Swimmer, Australia
Svein Arne Hansen, President European Athletics
Sara Lewis, Secretary General, FIS
Lars Løddesøl, CFO at Storebrand
Egil Sundvor, Head of Sport Department at NRK
Nick Butler, ARD
Discussion with Q and A from the floor.

Ethics in Sports Award

Linda Helleland, Vice President – WADA

Key Recommendations & Closing
Anders Solheim, CEO – Anti-Doping Norway


Watch the conference on livestream starting at 10:30 am CEST