“Profit maximization and ethics cannot be separated. Profits need to be sustainable, and ethics needs to be implementable. The market economy can be a very efficient tool for implementing ethical principles in the global world, provided it is governed by adequate rules. For corporations, the care for reputation is a key to being both profitable and ethical. “

Prof. Dr. Christoph Lütge holds the Peter Loescher Endowed Chair of Business Ethics at the Technical University of Munich. He studied business informatics as well as philosophy, obtaining his doctorate in 1999 and his habilitation in 2005. He was visiting researcher in Pittsburgh and San Diego. He taught business ethics at the Universities of Munich, Witten and Braunschweig, before moving to TU Munich in 2010. He has also held visiting professorships in Taipei, Kyoto and Venice.